THE CITY OF WINSTON-SALEM, N.C., IS HIRING A DEPUTY DIRECTOR OF MARKETING AND COMMUNICATIONS. THIS POSITION WORKS CLOSELY WITH THE DIRECTOR OF MARKETING & COMMUNICATIONS IN MANAGING ALL ASPECTS OF THE CITY'S INTERNAL AND EXTERNAL COMMUNICATIONS TO FOSTER COMMUNITY AWARENESS AND SUPPORT FOR CITY SERVICES, PROGRAMS AND POLICIES. APPLY THROUGH JULY 24 AT CITYOFWS.ORG/JOBS. EXAMPLES OF DUTIES INCLUDE: • OVERSEEING PRODUCTION OF THE DEPARTMENT’S DELIVERABLES; • SERVING AS THE PRINCIPAL COPYWRITER FOR THE DEPARTMENT, TO INCLUDE WRITING NEWS RELEASES, BROCHURE AND ADVERTISING COPY, PROGRAMS FOR SPECIAL EVENTS, AND WEB CONTENT AND SOCIAL MEDIA POSTS AS REQUIRED; • COLLABORATING WITH THE DEPARTMENT’S GRAPHICS TEAM IN DEVELOPING CONTENT AND CREATIVE APPROACHES TO ADVERTISING, BROCHURES, FLIERS, RACK CARDS AND OTHER COLLATERAL MATERIALS; • MONITORING THE CONTENT ON THE CITY WEBSITE TO ENSURE THAT IT IS ACCURATE AND UP TO DATE; • CONSULTING AS NEEDED WITH INTERNAL CUSTOMERS TO FULLY UNDERSTAND CUSTOMER NEEDS AND EXPECTATIONS FOR ADVERTISEMENTS, BROCHURES, FLIERS AND OTHER DELIVERABLES; • ASSISTING THE DEPARTMENT DIRECTOR IN EFFECTIVELY COMMUNICATING ACCURATE INFORMATION TO CITIZENS AND THE MEDIA DURING EMERGENCY AND CRISIS SITUATIONS. EDUCATION AND EXPERIENCE • BACHELOR'S DEGREE OR HIGHER WITH COURSEWORK OR EQUIVALENT EXPERIENCE IN MASS COMMUNICATIONS, JOURNALISM, MARKETING, OR RELATED FIELD. • CONSIDERABLE EXPERIENCE IN NEWS WRITING AND GRAPHICS PRODUCTION. • AT LEAST TWO YEARS’ EXPERIENCE AS A SUPERVISOR OR MANAGER PREFERRED. • PRIOR EXPERIENCE AS A PRINT REPORTER STRONGLY PREFERRED. • EXPERIENCE IN WRITING ADVERTISING COPY FOR PRINT AND RADIO/TELEVISION A PLUS. KNOWLEDGE, SKILLS AND ABILITIES: • ABILITY TO CLEARLY CONVEY IN WRITING INFORMATION ABOUT CITY PROGRAMS AND POLICIES, USING CORRECT GRAMMAR AND SIMPLE, NON-BUREAUCRATIC LANGUAGE THAT CITY RESIDENTS WILL UNDERSTAND. • ABILITY TO GATHER INFORMATION ABOUT CITY PROGRAMS AND POLICIES AND DISTILL IT INTO NEWS RELEASES, WEB CONTENT, REPORTS, FLIERS, BROCHURES, ADVERTISEMENTS AND OTHER COLLATERAL MATERIALS. • COMMAND OF AP STYLE AND BEST PRACTICES IN WRITING FOR PRINT, SOCIAL MEDIA, WEBSITES AND RADIO/TELEVISION. • ABILITY TO PRIORITIZE AND MANAGE PRODUCTION OF A HIGH VOLUME OF DELIVERABLES, INCLUDING GRAPHICS, ADVERTISEMENTS, NEWS RELEASES, SOCIAL MEDIA POSTS AND MORE. • CONSIDERABLE KNOWLEDGE OF MARKETING, PROMOTIONS, COMMUNICATIONS, PUBLIC RELATIONS AND PUBLIC INFORMATION TECHNIQUES. • CONSIDERABLE KNOWLEDGE OF GRAPHIC DESIGN PRINCIPLES AND BEST PRACTICES. • THOROUGH KNOWLEDGE OF VARIOUS SOCIAL MEDIA PLATFORMS INCLUDING THE BEST PRACTICES IN POSTING AND WRITING FOR EACH PLATFORM. • ABILITY TO ESTABLISH AND MAINTAIN EFFECTIVE WORKING RELATIONSHIPS WITH ELECTED OFFICIALS, CITY RESIDENTS AND CITY STAFF. • CONSIDERABLE KNOWLEDGE OF METHODS AND PROCEDURES OF A PUBLIC RELATIONS ACTIVITY TO INCLUDE MEDIA INTERACTION. • ABILITY TO EXERCISE JUDGMENT IN FORMULATING COMMUNICATIONS ABOUT SENSITIVE ISSUES.