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Director of Communications and Marketing

Category: Management
Description:
THE CITY OF GASTONIA IS LOOKING FOR A DIRECTOR OF COMMUNICATIONS AND MARKETING WHO WILL SUCCEED IN AN ORGANIZATION THAT STRIVES FOR A CULTURE OF EXCELLENCE BY MAINTAINING OUR CORE VALUES OF PRACTICING ACCOUNTABILITY, INCLUSIVENESS, SAFETY, PROFESSIONALISM, HONESTY, AND INTEGRITY TO SAFEGUARD AND ENHANCE THE PUBLIC TRUST IN CITY GOVERNMENT. CANDIDATES WHO ARE RESULTS ORIENTED WITH CREATIVE MARKETING ABILITIES ARE ENCOURAGED TO APPLY. THIS POSITION OVERSEES A STAFF OF TWO AND REPORTS DIRECTLY TO THE CITY MANAGER. THOROUGH KNOWLEDGE OF THE PRACTICES AND TECHNIQUES IN THE FIELDS OF COMMUNICATION, PUBLIC RELATIONS, AND PERSUASIVE WRITING ARE ESSENTIAL. THE DIRECTOR OF COMMUNICATIONS AND MARKETING WILL SERVE AS THE SENIOR SPOKESPERSON FOR THE CITY AND WILL PROVIDE GUIDANCE TO THE CITY MANAGER, MAYRO AND CITY COUNCIL, AND DEPARTMENT HEADS ON ISSUES AFFECTING OR INVOLVING THE CITY; AND WILL DEVELOP STRATEGIC MEDIA PLANS TO ADDRESS THOSE ISSUES. ANOTHER CRITICAL COMPONENT OF THIS POSITION IS TO DEVELOP AND DIRECT A COMPREHENSIVE AND EFFECTIVE EMPLOYEE COMMUNICATIONS PROGRAM FOR THE CITY. FURTHERMORE, THIS POSITION DIRECTLY MANAGES THE CITY’S MARKETING, COMMUNICATIONS, AND ADVERTISING CAMPAIGNS, DEVELOPING BRANDING AND MARKETING MESSAGING. THE SUCCESSFUL CANDIDATE WILL WORK WITH BOTH CITY COMMUNICATIONS PERSONNEL AND FREE-LANCE CONSULTANTS ON COPY, DESIGN, AND PLACEMENT OF MARKETING AND ADVERTISING CONTENT. OUR DIRECTOR OF COMMUNICATIONS AND MARKETING ALSO OVERSEES USE OF ALL LOGOS AND OTHER BRANDING ELEMENTS ASSOCIATED WITH THE CITY AND/OR ANY OF ITS DEPARTMENTS. SUCCESSFUL CANDIDATES WILL HAVE PROGRESSIVELY RESPONSIBLE EXPERIENCE IN THE FIELD OF COMMUNICATIONS WITH AN ESTABLISHED ABILITY TO MARKET AN ORGANIZATION TO THE COMMUNITY, AS WELL AS BUSINESSES FOR LOCATION/RETENTION WITHIN THE CITY LIMITS. REQUIRES A RELATED BACHELOR’S DEGREE FROM AN ACCREDITED COLLEGE OR UNIVERSITY WITH MAJOR COURSEWORK IN COMMUNICATIONS, JOURNALISM, PUBLIC RELATIONS, MARKETING COMMUNICATIONS, PUBLIC ADMINISTRATION, OR A CLOSELY RELATED FIELD. THE HIRING RANGE FOR THIS POSITION IS $72,000-$85,000. DRUG SCREENING, CRIMINAL BACKGROUND, AND A POET (POST OFFER EMPLOYMENT TESTING) ARE REQUIRED. REASONABLE ACCOMMODATIONS WILL BE MADE TO ENABLE INDIVIDUALS WITH DISABILITIES TO PERFORM THE ESSENTIAL FUNCTIONS OF THE POSITION. THE CITY OF GASTONIA IS AN EQUAL EMPLOYMENT EMPLOYER – M/F/H TO APPLY GO TO THE CITY OF GASTONIA’S WEBSITE, AND CLICK ON CAREERS, OR COPY AND PASTE THE FOLLOWING LINK INTO YOUR BROWSER: HTTPS://AGENCY.GOVERNMENTJOBS.COM/GASTONIANC/DEFAULT.CFM
Employer: City of Gastonia
Expires: 5/29/2019
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