
Sen. Deanna Ballard of Blowing Rock discusses the value of local tourism in Raleigh on Wednesday. Photo credit: Ben Brown
For Sen. Deanna Ballard of Blowing Rock, and according to a brand new study on tourism impacts, resort towns are a mighty force for North Carolina's economy and provide a great revenue return for the state. "They provide tremendous comfort, recreational activities, Southern hospitality and unprecedented beauty that you will not find anywhere else," Senator Ballard told a gathering of League-affiliate group N.C. Resort Towns and Convention Cities (RTCC) on Wednesday in Raleigh. That allure added up last year to $22.9 billion in visitor spending in North Carolina -- coincidentally the same amount of money the General Assembly is proposing for the state's new budget. But while these small-population destination towns are paying big dividends, they also face unique budgetary and resource challenges locally in support of that visitorship.
Pulling from 2015 state- and county-level data (the most recent year for which complete figures are available), a new study from Carolina Demography, part of the UNC Chapel Hill Carolina Population Center, reports that travelers and tourists to North Carolina contributed $1.7 billion in state and local tax revenues for the year and directly supported 211,000 jobs generating $5.2 billion in wages -- numbers that may have increased in 2016. Officials from across the state -- Blowing Rock to Nags Head -- heard the figures on Wednesday in a presentation from report author Rebecca Tippet, director of Carolina Demography.
But the desirable numbers don't tell the whole story, Tippett noted. "It's really easy to focus on the income and the revenue generated by tourism, but all of these benefits that are easy to capture at the county and the state level are typically (after) costs are incurred at the local level," she explained. Destination municipalities from the mountains to the coast have to make tons of room -- with significant spending -- for the services that seasonal population spikes need. The study quotes of Oak Island Assistant Town Manager Lisa Stites: "Our year-round population is less than 8,000, but we have to build sewer (capacity) to cover motels, large rental homes, and second homes/vacation homes at full capacity" during the week of July 4. The town's residential water usage, for example, triples for that period and must be satisfied by adequate infrastructure well beyond the needs of the permenant population. That's not an isolated example, nor is it the biggest. The high months are also sensitive for service delivery and public safety response, as calls can easily double. "All of these require personnel to be able to meet those needs," said Tippett, whose full study will be made available soon. Senator Ballard, in her separate remarks, underscored the importance of support for these communities. "It's healthy for us here in Raleigh to continue to support you for years to come," she said.
The challenges don't shake the dedication that cities and towns have to providing the best services and capacity possible for the benefit of jobs and quality of life and for the regional and statewide economies, as RTCC members communicated to their legislators during a visit to the General Assembly on Wednesday. One proposal currently under consideration at the General Assembly, HB 900 Safe Infrastructure and Low Property Tax Act from Reps. Stephen Ross and Jason Saine, would offer municipalities great help on resources. It would give cities and towns additional options to raise revenues for critical infrastructure and economic development investments. The bill would allow municipalities to seek voter approval for one of three new revenue streams: a municipal-only quarter-cent sales tax, a prepared meals tax, or an occupancy tax. If voters consented, any proceeds must be spent on local infrastructure projects or economic development. The Pilot newspaper of Southern Pines this week published an article that explains the need for the bill.