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 League Letter, December 20, 2016 

League Letter | Volume 37 | Issue 51

EP 14 of Municipal Equation: Branding an Entire City

The UNC School of Government’s Strategic Planning Survey

Survey request for NC Tomorrow Plan Update

NC Finance Connect: A New One-Stop Resource for Local Government Finance

Applications now being accepted for G. Herbert Stout Awards

Essentials of County Government and a Workshop for Veteran Elected Officials

Leading with Emotional Intelligence Course

Budgeting and Financial Basics for Municipal Elected Officials

City and County Clerks Academy and Institute

Public Records & IT Procurement

Technology & Innovation Task Force Drones Questionnaire

Call for Entries for 2017 American Planning Association-NC Awards

In the News: Orange County to Fund Part of New Chapel Hill Fire Station

Job opportunities

Calendar

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EP 14 of Municipal Equation: Branding an Entire City

When we think of the word "brand" in an advertising sense, surely we first picture the Nike Swoosh, or the Coca-Cola can, or the Ford medallion, or, who knows, maybe the Quaker Oats guy. Their owners put forth gargantuan levels of money and strategy to make you think of them before their competitors. But what about when branding is the project of a local government? It's been happening a lot over the past decade, as cities and towns across the country seek to freshen or sharpen their images, most often to win new businesses, residents and economic growth. On this episode we talk with a town that's embarking on a branding project, another town that recently completed one, and a researcher who's written a lot on the subject. If your town is thinking about branding or rebranding, you might want to give this one a listen.

The UNC School of Government’s Strategic Planning Survey

The UNC School of Government is conducting research on how widespread strategic planning is in NC and how plans are being used in decision-making, why some jurisdictions have not engaged in this process, and the impact of the presence (or absence) of a strategic plan on manager-elected official relationships. The results of this research should fill a significant void in knowledge about strategic planning, and could help the School of Government as it advises local officials on whether and how to embark on this journey. The survey, designed for both elected officials and appointed managers and administrators, should take no more than 10-15 minutes to complete. Responses will be confidential and will not involve collecting identifying information such as your name or email address. Please use this link to access the survey. If you have any questions about the research study, please contact any of the following: Lydian Altman, Lydian@sog.unc.edu or 919-962-0103; Carl Stenberg, Stenberg@sog.unc.edu or 919-919-962-2377; Heather Curry, halewis@live.unc.edu

Survey request for NC Tomorrow Plan Update

The North Carolina Association of Regional Councils of Government is asking for participants to take a few minutes and complete a survey for their NC Tomorrow Plan. The survey explains the history of the 2014 Plan and that they are seeking input for their update. They are hoping for as much participation as possible for the survey prior to their January meeting. Click here to access the survey.

NC Finance Connect: A New One-Stop Resource for Local Government Finance

NC Finance Connect is a new, free online community portal that allows local and state government professionals to exchange information related to budgeting, financial management, purchasing, taxation, community and economic development, and other finance-related topics (collectively referred to as "local government finance"). Users may ask and answer questions, voice concerns, share resources, advertise open positions, and get peer-to-peer support. The portal facilitates real-time conversations among local and state officials, while simultaneously capturing the information in a format that aids in future retrieval and use by others. It also provides ready access to the School of Government’s resources as well as those from partner organizations. NC Finance Connect was created through a grant from the School of Government Innovation Fund, which was supported by Local Government Federal Credit Union. Click here to learn more.

Applications now being accepted for G. Herbert Stout Awards

Local governments in North Carolina are encouraged to apply now for the G. Herbert Stout Award recognizing local government innovators and promising students in Geographic Information Services (GIS). Three awards are available based on the type of entrant and the categories are city or town government, county government, and regional government or local/regional authority. The deadline for submission is January 18, 2017 and the awards will be delivered at the NCGIS2017 Conference in Raleigh Feb. 22-24, 2017. Click here for information on how to apply.

Essentials of County Government and a Workshop for Veteran Elected Officials

Please join the UNC School of Government and Local Elected Leaders Academy (LELA) for The Essentials of County Government, a dynamic two-day orientation program for newly elected county commissioners. Paired with this program is an additional workshop for veteran elected officials called, “People and Jobs on the Move: Implications for North Carolina’s Competitiveness,” which is available to municipal officials. Both programs run concurrently in four cities across NC in January and February and registration information is available online. Contact Carolyn Boggs with any questions at boggs@sog.unc.edu or 919-962-4157.

Leading with Emotional Intelligence Course

Did you know that emotional intelligence is a better predictor of workplace effectiveness than IQ is? When you think about what behaviors characterized your most effective and least effective bosses, you're probably thinking about emotional intelligence skills, and they can be learned. As part of this workshop held on January 13 at the Quorum Center in Raleigh, you will complete the Emotional Quotient Inventory 2.0, receive coaching about your results, and identify simple strategies you can begin using to increase your emotional intelligence. Click here to register for the course.

Budgeting and Financial Basics for Municipal Elected Officials

The adoption of the annual budget is one of the most important activities undertaken by a municipal council. The budget serves as the council's primary opportunity to establish priorities and as a tool for planning services and programs, and properly managing finances. This half-day course offered by UNC School of Government will be held on January 17 in Kernersville and is designed to go beyond the strategic aspects and delve into the areas that are often confusing for elected officials, such as availability of fund balance, revenue-neutral tax rates, statutory limitations on available reserve funds and contingencies, the role of capital reserve funds, and the other important aspects of the overall budgetary process. Click here for more information.

City and County Clerks Academy and Institute

Municipal clerks, county clerks to boards of county commissioners, regional council secretaries, and their deputies are invited to increase their knowledge and improve their skills at the Annual City and County Clerks’ Academy held in Durham on January 18. The UNC School of Government provides help with practical problems confronted by clerks as well as opportunities for professional development and informal learning. Sessions on several topics relevant to the work of clerks are featured. Offered in conjunction are the New Clerks Academy and Institute, covering clerks’ duties and city and county governing board procedures, and the Master Clerks Academy I, offering a topic of interest to certified county and city clerks, regional council secretaries, and their deputies, and those seeking certification. On Thursday and Friday Master Clerks Academy II for all clerks, will cover advanced topics. For other clerks-related information, please visit Clerk-Net. Click here for more information.

Public Records & IT Procurement

Join UNC Faculty Frayda Bluestein and Norma Houston on January 24 in Chapel Hill for a one-day training session on technology-related legal topics, including public records, open meetings, procurement, conflicts of interest, and gifts & favors, as they relate specifically to the IT professional. This session will provide you with case studies, frameworks, and guides to help ensure that you and your staff are in legal compliance while maximizing the use of technology in your local government. Click here for more details.

Technology & Innovation Task Force Drones Questionnaire

The Federal Aviation Administration's 35-member Drone Advisory Council (DAC) has only one mayor member, San Francisco Mayor Edwin M. Lee. The remainder of the Committee is made up of industry representatives. The primary issues the DAC are focused on, privacy, local preemption and jurisdiction, impact local governments and its residents significantly. The United States Conference of Mayors' Technology and Innovation Task Force has created this questionnaire to identify city priorities around drone usage and to collect feedback that can be provided to the DAC. If you have questions about this questionnaire or the Technology and Innovation task force, please contact David Burns at dburns@usmayors.org.

Call for Entries for 2017 American Planning Association-NC Awards

Due to conflicts with American Planning Association’s (APA) annual National Conference and other awards programs that happen in the spring, the APA-NC Awards Committee has decided to accept 2017 Award applications from mid-November, 2016 through January 31, 2017 instead of late spring as has been the case in the past. There are six categories to submit for consideration, including Outstanding Planning, Media, Distinguished Leadership, Student, Professional Achievement and Service and 2017 Special Theme. Award nominations must be postmarked by Tuesday, January 31, 2017. Nomination information and questions should be directed to Awards Committee Co-Chair Scott Shuford, AICP, at sshuford@ci.fay.nc.us or (910) 433-1311.

In the News: Orange County to Fund Part of New Chapel Hill Fire Station

The town of Chapel Hill is one step closer to a new joint fire station and office building. The Board of Commissioners unanimously agreed to contribute a portion of $520,000 to the plan to house an EMS unit in the new building that will replace Fire Station 2 on Hamilton Road. Kim Woodward is the EMS Operations Manager for Orange County. She said, even though the Chapel Hill Fire Department has five stations, there is no room for growth. She said there is currently no room for EMS to co-exist in any location, especially Fire Station 2. Click here to read more about this and other stories in the news this week.