The audience you want for a price
no one can beat.

Few industries require such a wide variety of equipment, supplies and services as do municipal governments. Whether elected or appointed, in the big city or the small town, the officials you want to reach read Southern City. They are the people who make purchasing decisions about products and services for their municipalities.

Only Southern City reaches this target audience 12 times a year through more than 6,500 subscriptions (many of which are read by more than one person) to municipal officials in more than 530 cities, towns and villages. That represents virtually 100 percent coverage of the municipal marketplace in North Carolina.

How else could you reach 530 mayors, more than 3,000 governing board members, 508 clerks and more than 300 city and town managers and administrators?

Southern City is the marketplace to reach top municipal officials and department directors in: public works & utilities; engineering; budget, finance & purchasing; law enforcement & public safety; parks & recreation; planning & community and economic development; water & sewage treatment; and personnel & human resources. Other recipients include county, state and federal decision makers; libraries, universities and professors; state organizations; other state municipal associations; print media and individual subscribers.

These are Southern City’s readers. They are an eager audience, willing to learn about your product or service. If you want to reach them, advertise in Southern City today.

More Readers for your Money

Southern City advertisers reach potential customers at a highly affordable rate. For example, a two-column (Option A) professional directory ad costs $400 a year with a circulation of 6,500, that’s only 6 cents per reader per year. Even a one-third-page display ad, run monthly for a year, costs less than 4 cents per reader, per insertion. Not only are these bargain prices, Southern City is also the only publication designed exclusively for the North Carolina municipal audience that accepts advertising.

Southern City Display Advertising Guide

Professional Ads
This is a great way to get a lot of mileage out of your advertising dollars.
Your ad in 12 consecutive issues of Southern City for one low price.

(available only as 12-month contracts for 12 consecutive insertions, payable in advance)
Option A: 2 columns (4.75" w x 1.5" d) $400 total for 12 insertion
Option B: 1 column (2.25" w x 1.5" d) $200 total for 12 insertions

Other Charges
Second Color: Pantone 299CVU only 10% extra per insertion
Full color ads are available on pages other than the back cover. Call or email Dana Davis Bayley (dbayley@nclm.org) at (919)715-3921 for costs and other information.

Technical Information
PDF files are preferred.When creating your pdf files, please remember to embed your fonts and to maintain the resolution of your graphics; set your Distiller preferences to “Press.” For black and white ads be sure all your graphics are imported as black and white or grayscale. If using our second color, electronic separations must accompany an electronic composite. Remember to set Distiller to “Separations” and choose “spot and process.”

Electronic files (Windows format) created in QuarkXPress, Illustrator and Photoshop are accepted. Please remember to send your font files and your graphics along with your ad design.

We cannot accept film negatives.

Color can extend to the edge of an ad, but traditional bleeds are not available due to the printing style of our publication.

Please email your ad to dbayley@nclm.org. If sending by mail, please send to Public Affairs Department, N.C. League of Municipalities, 215 North Dawson St., Raleigh, NC 27603; or P.O. Box 3069, Raleigh, NC 27602; Fax any drafts/insertion orders to (919) 733-9519.

• We do not offer an agency commission.
• Pre-printed inserts are not accepted.
• Advertisements may be labeled “advertisement” or boxed at the discretion of the publisher.
• The League reserves the right to reject any ad deemed inappropriate by the League.
• The League accepts no political advertising.

Southern City is published on the 15th of each month. All ads and artwork are due on the first
of the month of publication. No cancellations will be accepted after this date.

Classified Ads

Career opportunity ads, legal notices and items for sale are available in our classified ad section. Career ads are from municipalities and private firms who would like to hire employees with local government experience. The charge for a classified ad is $1.50 per line with approximately 7 words per line. (A 200-word document for example would be about $42.) Advertisers are billed at the end of each month. We also post classifieds ads on the NCLM website. Call Matt Lail at (919) 715-3929 for further information or email careeropps@nclm.org.

Classified advertising is also available in League Letter, our monthly newsletter. The price is the same as it is in Southern City. Matt Lail handles these ads as well.